A car in recent years has evolved beyond the means of 'mobility' into the arena of another 'living space' with sophisticated IT technologies, including autonomous driving and connected technology
incorporated in it. In addition, with the dissemination of sharing trends, which is a new paradigm of economic life, a car will accelerate the advent of the era of 'sharing' instead of 'owning' one.
The focus of the car industry ecosystem is being rapidly transformed from 'manufacturing' to 'providing services' as not only complete car makers but also IT tech giants offer new business visions that encompass a variety of 'mobility' services in a comprehensive manner.
Kia is actively investing in the fields of Mobility Service Platform for the Human-centric urban society.