Movement that inspires

Watch Our Brand Manifesto

All creative activities begin with a movement!

As designers of movement,
with the vision to create sustainable mobility solutions for the consumers, community, and the global society,

our purpose at Kia is to deliver innovative products

that inspire you when you move and

deliver convenient and meaningful services

demonstrating our commitment
with everyone’s most valuable resource,
your time.

We were born in a place of inspiration, passion and enthusiasm.

Our mindset of growth and progress vibrates

among all of our Kia employees around the world,

who are committed to delivering our brand purpose to you every single day.

Kia has a long history of making cars,
but actually we started making bicycles back in 1944.

For over 75 years, we have been putting people on the move.
We have proudly delivered solutions that help people move
from one location to another,
connecting them with each other,
and bridging physical and emotional distances between them.
As you can see,

movement has always been at the heart of our brand,

and moving people at the core of our business, and it will remain like this in the future, regardless of all the changes taking place in our industry.

Mankind has evolved through migration.
Moving from one place to another,
across different continents.
This desire and need for movement,
is embedded in our DNA as human-beings.

When we move, we see new worlds,
live new experiences, meet new people,
discover new perspectives.
We get inspired.

Movement embraces the concept of
continuous change;

change of our environment, our surroundings,
and as a result change in oneself.

When you move, you have the time to think.
Movement enables thinking,
inspiration and progress.

We at Kia believe that movement inspires ideas. And that’s why we've created the space for you to get inspired and more time to bring your ideas to life.

This is why we exist.

To create spaces that inspire our consumers,

and not only through our products, but also through our stores, where consumers can touch and experience our products.

Also, we exist to provide meaningful and convenient services that will free up time for activities that inspire you most,up time for activities that inspire you most,

like being with your family and friends, traveling, or simply relaxing.

we will move beyond being a traditional car manufacturer,
to becoming a mobility brand.

One that understands consumers’ mobility needs
in terms of products, but also in terms of services,
providing convenient solutions that respect everyone’s most valued resource, time.

It’s not just something we say,
but a purpose we will pursue and act upon,
in everything that we do.

Movement is also an important part of our mindset at Kia.
It is shared among all our employees,
in all the areas of our organization.

A mindset of moving forward, always striving,
and of constant improvement - a growth mindset.

A mindset of creativity,
innovation and progress -
the unstuck mindset.

We believe this mindset resonates
with our consumers.

People with a progressive,
optimistic and positive mindset,
willing to change themselves
and adapt for the future,
who are driven by new ideas
and see opportunities everywhere.

Being truthful to our Why
is critical to constantly deliver on
our brand purpose.

It starts by being a brand
that embodies this thinking,
and apply it every single day.

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